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16 juin 2014 1 16 /06 /juin /2014 16:13
 Le business du commerce équitable (Doc) [VF]

Le business de l'éthique, qui prétend réconcilier le porte-monnaie et la morale, brasse des milliards d'euros. Mais qui s'enrichit réellement ? Voyage dans les coulisses d'un business inattaquable.


Le business de l'éthique brasse des milliards d'euros. Mais qui s'enrichit réellement ?


Le business de l'éthique, qui prétend réconcilier le porte-monnaie et la morale, brasse des milliards d'euros. Du Mexique au Kenya, Donatien Lemaître a décortiqué toute la filière. Il montre comment l'idée généreuse du commerce équitable est de plus en plus récupérée par des as du marketing ou des multinationales en quête de virginité.


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« Il fut débattu puis décidé que la peur devrait être propagée et entretenue au niveau mondial afin que l’attention reste cristallisée sur le négatif tout en empêchant l’expression positive de l’authenticité.


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